Fashion photography is all about fantasy

Fashion photography is all about fantasy. It is about creating an alternate
reality, even if that reality is just a perfected version of what already exists.
Fashion photography can be whatever you want it to be:
■ It can be Zen-like and peaceful, or it can be rebellious and in your face.
■ It can be delicate and refined, or it can be tough and gritty.
■ It can be quiet and muted, or it can be bold and colorful.

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Fashion is about fantasy—whatever fantasy you envision. As a photographer,
this freedom is truly rewarding.

The ability to create fantasy appeals to many clients. Most people don’t want
to just look like themselves in a portrait; they want to look like the “perfected”
version of themselves, or better yet the version of themselves they see in their
mind. People usually don’t desire the reality; they desire the fantasy. They can
have the reality any day, but they come to you to create what they wish they
could be or experience what they wish they could have.

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In fashion photography, you allow your subjects to become part of a piece of
art. There are no restrictions and no right answers. I love fashion photography
because of the freedom it allows. I can envision anything I want and make it
come to fruition through photography. If I want to create an image of a girl
wearing a huge wig with rain and fog surrounding her, nothing is stopping me.
In fact, I have done that very shoot, as seen in Figure I.1. I had a vision, and
I wanted to bring the vision of this beauty to life. That type of creativity and
freedom is liberating. Fashion photography has no restrictions.